PLS Path Modeling Crash Course

hosted by PLS School

University of Twente, Campushotel Drienerburght

Start: Friday, 28 Apr 2017 09:00

End: Friday, 28 Apr 2017 18:00

  • Instructor

    This course will be taught by one of the world’s leading academics in the field of variance-based structural equation modeling: Professor Jörg Henseler.

  • Prof. Dr. Jörg Henseler

    Prof. Dr. Jörg Henseler is Full Professor and holds the Chair of Product-Market Relations at University of Twente, Enschede (The Netherlands). His research interests include the development and application of partial least squares path modeling (PLS), design and brand management, services marketing and innovation management. He is editor of the "Handbook of Partial Least Squares" (published by Springer). A popular guest speaker, Dr. Henseler has been invited by universities around the world to talk about structural equation modeling. More information...

    henseler.jpg (4 KB) Selected Publications:

    • Henseler, Jörg; Hubona, Geoffrey; Ray, Pauline Ash (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116 (1), 2-20, doi:10.1108/IMDS-09-2015-0382.
    • Dijkstra, Theo K.; Henseler, Jörg (2015). Consistent and asymptotically normal PLS estimators for linear structural equations. Computational Statistics & Data Analysis, 81 (1), 10-23, doi:10.1016/j.csda.2014.07.008.
    • Dijkstra, Theo K.; Henseler, Jörg (2015). Consistent partial least squares path modeling. MIS Quarterly, 39 (2), 297-316.
    • Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43 (1), 115-135, doi:10.1007/s11747-014-0403-8.


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