Social Media & Events Report 2013: How is the event industry using Social Networks?

We published our third Social Media & Events Report 2013 today! 

Over the last few years, the report has become a must read among event organisers and is considered as an important source of information on the subject of social media in the event industry. Thus the previous two reports were downloaded more than 10.000 times each.


Especially interesting are the developments and the newest social media trends in the event industry as well as the comparison of this year’s survey results with the data of the previous years. Additionally, the report again features valuable and practical tips for an effective utilisation of the social networks for event organisers that will help them improving their marketing strategy.



Free Download:
Official hashtag for Twitter: #SMER13 



We are going to present you three facts from the report right now and we’ll go further into detail in the following blog entries. So don’t forget to have a look at our blog. 


Fact 1: Social media is still an important marketing tool
Event organisers still rely heavily on social media activities when promoting their events. This can be deducted from the fact that over 80% of event organisers are planning to increase their social media marketing measures this year. The most widely used channels in this area remain Facebook, Twitter, XING and LinkedIn.



2_Do you plan on modifying your social media activities in the futureFact 2: Great confidence in Social Media Marketing 
Confidence in the potential of social media marketing has grown again this year. While in 2012 only three quarters of the event organisers were planning to increase their activities in the future, this year over 80% intend on enhance their efforts in this area. The majority of those event organisers who made use of social media measures the previous year are pleased with the results.


3_What are your social media goals

Fact 3: Increasing event awareness is still the primary goal
The most important objectives of social media activities are still to increase  awareness of individual events as well as of the brand. Nearly half (44%) were able to achieve this, the equivalent of 76% of the event organisers who had set themselves these goals. This is the same success rate as event organisers had in 2012.






Download report:


Myriam van Alphen-Schrade

Myriam van Alphen-Schrade

Seit fast 10 Jahren ist Myriam als Kommunikationsspezialistin für etablierte Unternehmen aus unterschiedlichen Branchen aktiv. Seit 2012 verantwortet sie die PR und Kommunikation bei XING Events.
Myriam hat verschiedene Studien zum Thema Social Media und Digitalisierung veröffentlicht unter anderem die Studie Kongresse & Konferenzen im Wandel "Wie digitale Innovationen die Branche verändern" oder den Social Media & Events Report, welcher sich als eine Pflichtlektüre unter Veranstaltern etabliert hat und als wichtige Informationsquelle zum Thema Social Media in der Veranstaltungsbranche dient.
Myriam van Alphen-Schrade

One thought on “Social Media & Events Report 2013: How is the event industry using Social Networks?

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.