Official press release
New name, new alignment
From now on, amiando, Europe’s leading online event management and ticketing provider, is to be known as XING EVENTS. Around three years ago, Munich-based amiando was acquired by XING AG, operator of the online business network called XING. From now on, XING EVENTS will continue its established core business of online ticketing and will also advertise and present business events on XING. Members now also have access to intelligent advanced features that make it easy for them to find events matching their needs and attended by interesting people. Event matching is based on members’ profile entries and their personal networks. This rebranding goes hand in hand with a new logo and redesign of the www.xing-events.com website. This clear and modern design provides organizers and event guests with simple and efficient usability.
XING CEO Thomas Vollmoeller said: “As an online business network, XING is unique in providing an integrated, comprehensive service for professional event management. XING EVENTS is the next step in that process. The business event market can be somewhat opaque, so we want to introduce transparency there in order to lead our more than 6.7 million members in German-speaking countries to top events that are also useful to them. The first features based on member networks are being launched within the scope of the rebranding. And that’s just for starters. Our members can look forward to a number of new products, services and features to help them in their daily working life beyond the XING platform.”
Intelligent advanced features: XING EVENTS brings people together at suitable events based on their network
The intelligent advanced XING EVENTS features will include personalised event recommendations sent to members that are based on their network and profile entries. XING EVENTS will also make guest lists clearer than ever before as they not only point out any contacts that will be attending the same event, they will also show attendees who are worth meeting. This gives our members access to a quicker way to find relevant and suitable events from the long list of events organised on XING.
Now with high-quality partner services: Integrata first XING EVENTS partner
Integrata AG, the leading independent full service provider for training services in Germany, is now the first major XING EVENTS partner whose events will be prominently placed on the platform. Events organised by other partners will follow in due course. „We are very proud of this partnership. XING members can now choose from any one of our over 1,300 interesting seminar topics. Premium members will also receive a discount. We have offices all over Germany, meaning that we are able to guarantee seminar dates”, said Ingmar J. Rath, CEO at Integrata AG.
Out soon on mobile: All events to be accessible from smartphone app for iOS and Android
At the same time as the rebranding, XING EVENTS is introducing a new smartphone app for iOS and Android that allows users to search and browse any events organised on XING EVENTS. The app also suggests events and guests that match the user’s profile. The new app also presents users with local events and events that their contacts will be attending. The app also has various interaction options such as sending and receiving messages and contact requests. The free XING EVENTS app will be available in the Apple App Store soon, and is also scheduled for release in the Google Play Store at the end of this year.
Myriam hat verschiedene Studien zum Thema Social Media und Digitalisierung veröffentlicht unter anderem die Studie Kongresse & Konferenzen im Wandel "Wie digitale Innovationen die Branche verändern" oder den Social Media & Events Report, welcher sich als eine Pflichtlektüre unter Veranstaltern etabliert hat und als wichtige Informationsquelle zum Thema Social Media in der Veranstaltungsbranche dient.