Business Model Canvas Workshop & Masterclass London, 2013

hosted by Business Model Foundry AG

The Yard

Start: Thursday, 05 Dec 2013 09:00

End: Friday, 06 Dec 2013 18:00

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    DATES & TIMES //

    Thursday December 5 th 2013, 9am to 5pm

    Friday December 6th 2013, 9am to 5pm


    PRICING //


    2-day Super First Mover • £ 999.--

    2-day First Mover • £ 1'299.--

    2-day Regular • £ 1'499.-- 



    The first 2 Startups to get 40 retweets of #bmgenlon2013 and the workshop link pay only £ 1! for their ticket.
    Email to claim your prize.


    A rare two-day public workshop by the team 
    behind the groundbreaking and best-selling book, 

    Business Model Generation


    Alex Osterwalder

    At his speaking and workshop engagements with companies, business schools and governments around the world Alex outlines how organizations can systematically and pragmatically approach business model innovation. He helps entrepreneurs and senior executives understand how to approach the topic, highlight key success factors and point to common pitfalls. Alex has worked with companies such as GE, Intel, P&G, and 3M and taught at Stanford, MIT, Berkeley, IESE, and IMD among many other business schools.



    DAY 1 - December 5th 2013 - Designing Business Models Workshop
    The day will be a mix between presentation, Q&A, buzz groups and hands on practice.


    Who should attend:

    Anyone looking for hands on tools to apply to their business model. You could be a Senior
    Executive, Strategist, Innovation Manager, Entrepreneur, Consultant, or Business Coach. 


    After this workshop you will have:

    • Learned about and applied a practical visual language and innovation process to describe,
      challenge, and design strategy and business models.
    • Appreciated powerful examples of business model innovation, ranging from
      Fortune 500 companies to start-ups and social entrepreneurship ventures.
    • Explored and prototyped business models using design thinking,
      customer development, and lean start-up methods to boost future growth


    9:00 – 11.00
    Business Model Thinking as a Strategy Tool

    • Understanding what business models are and why they are important today
    • Exploring the Business Model Canvas — a systematic approach to working with business models
    • Situating the business model concept in the enterprise
    • Death of business plans — towards pivoting your business model Ground rules

    [ Coffee Break ]

    11:30 – 12:30
    Business Model Mechanics - Beyond Product Innovation and New Customer Segments

    • Introduction to Business Model Mechanics
    • Competing on Business Models
    • Differentiation / Blue Oceans
    • Multitude of case studies

     [ Lunch Break ]

    13:30 – 15:30
    The Business Model (Innovation) Process - Applied Design Thinking

    • Prototyping business models
    • Starting points for business model innovation
    • Business model innovation techniques
    • Applied case study

     [ Coffee Break ]

    16:00 – 17:00
    Pitching Business Models & Introduction to Collaborative Tools

    • How to present business models
    • Evaluating business model designs





    DAY 2 - December 6th - Business Model Masterclass
    The day will be a mix between presentation, Q&A, buzz groups and hands on practice.

    After this masterclass you will have:

    • Learned about and applied a practical visual language to describe, design, challenge, and test value propositions.
    • Discovered and applied how to test business models and value propositions with Customer Development, and Lean Start-Up techniques
    • Learned how to run a business model workshop with your company or clients


    09:00 – 11.00
    The Value Proposition Canvas

    • Customer (Segment) Profiles: jobs to be done, pains, gains
    • Value (Proposition) Map: products & services, pain relievers, gain creators
    • Problem-Solution Fit / Product-Market Fit
    • Applied case study

     [ Coffee Break ]

    11:30 – 12:30
    Facilitating Business Model Innovation Projects

    • Managing a 3 day business model innovation workshop
    • The Business Model Design Environment
    • Challenges of business model innovation in (large) companies
    • Key learnings of 12 years of business model innovation practice

    [ Lunch Break ]

    13:30 – 14:00
    Rapid-Fire Experience Sharing Among Participants

    • Key learnings of participants
    • Key challenges of participants

    14:00 – 15:30
    Testing Business Models I

    The Sanity Test: testing the prototype numbers

    • Applying
    • Introduction to market testing: Customer Development
    • Extracting Hypotheses from BM Canvas & VP Canvas

     [ Coffee Break ]

    16:00 – 17:00
    Testing Business Models II

    • Introduction to Lean Start-up
    • Minimum Viable Products (MVPs)
    • Applying  (test/fail/pass ) 


    We are looking forward to hosting you in London for 2 days of innovation practice!

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    * incl. legal VAT
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    Cancellation terms: 

    If you cancel up to 2 weeks before the event we will refund 50% 
    2 weeks before the event we don't accept any cancellations anymore and 100% have to be paid. 
    It is always possible to  change the participant and send a replacement.


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  • Anfahrt

    Event venue address

    89 & 1/2 Worship Street EC2A 2BF London United Kingdom
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