Defining your target group
- Determine your target group by defining different criteria:
- Career level
- Company size
- Set geographic restrictions for your target group using the Radius tab. Define a radius around the town/city (distance can be set between 10km and 150km).
- Select attendees based on keywords that are assigned to XING users. To do this, enter the search terms in the keyword search box.
- Make sure that you have checked the box next to Expand target group.
Tip: Less is more! Define your target group as precisely as possible so that you reach the XING users that are interested in your message. The slider on the right-hand side shows you how many users you will reach with your current targeting settings and helps you assess the size of your target group.