During the ordering process you have the option to specify a password and thus create a new XING account. The advantages of creating an account when purchasing a ticket are explained in the next question "What are the advantages of creating a XING account when buying tickets?".
Firstly, you can log in on XING to place your order so the order form will be automatically filled out. As a XING member you also have the option of downloading your ticket and invoice from the event's attendee area. In case you want to pass on your ticket to another person, you can do so in your personal attendee area as well. You'll also receive information about the event from the organiser. The attendee area can be found on the respective event page on XING. On the event website you'll also find our people2meet feature that gives you the opportunity to network with suggested attendees. It also works with our XING Events app.