Munich, 13 June 2017. XING Events, the event industry’s expert in attendee management and event marketing, continues its series of studies this year. Currently, the company is carrying out surveys of both event organisers and attendees on the subject of event marketing.
The options offered by marketing developments have been multiplying continuously and rapidly for years. New technologies, changing trends, and innovative platforms pose an ever-increasing challenge to finding the ideal marketing mix for business events. The times of “blog marketing”, “viral marketing”, and “influencer” serving as trendy terms for marketing pros – rather than as effective marketing instruments – are long gone. However, do organisers actually use these methods? If so, for which type of event? What are the results that can be achieved through their use?
These are only some of the questions covered in the XING Events study. The results will be pooled into specific recommendations that are aimed at supporting event organisers in marketing their events in the future.
As a thank you for taking part in the survey, all participants have the chance to win one of three Amazon vouchers worth EUR 50.