Munich, 12 June 2018. By integrating the web-based Zapier service (www.zapier.com), XING Events, the event industry’s experts for attendee management and event marketing, gives organisers the opportunity to connect attendee data with more than 900 interfaces – e.g. HubSpot, Salesforce, Google Sheets, Excel, or Mailchimp – in a matter of just a few clicks.
Creating an efficient event management process by combining different applications
Zapier connects various programs with the XING TicketingManager enabling organisers to automate and simplify everyday tasks. Within a few minutes and without requiring any programming skills, organisers can set up an integration with the interfaces of their choice.
“By integrating Zapier, XING Events combines all key providers for a successful event management. This is a further big step towards the XING TicketingManager becoming a key element within the infrastructure that ensures successful attendee management. With this integration, we are helping our organisers to save an enormous amount of time during their event management process”, Prof. Dr. Cai-Nicolas Ziegler, managing director at XING Events GmbH, says.
Automating processes by integrating any number of additional programmes
Zapier directly integrates event attendees into the organiser’s CRM (e.g. Salesforce or an Excel list) when they buy tickets via the XING TicketingManager. As this is an automated process, organisers can save valuable time. If they additionally combine Zapier with an email marketing tool like MailChimp, they can send out further automated emails about the event.
"Automation in the workplace is essential," said Matt Lukso, Partner Manager at Zapier. “By automating routine processes and repetitive tasks, Zapier's integration with XING Events allows event organizers to increase their productivity and focus on the work that matters most.”