Powerful advertising formats for successful event promotion


Advertise your event with an eye-catching ad that we will play throughout the XING network. Select your desired target group – and even limit your selection to the vicinity of your event location if you wish. Easily create advertisements in the self-service section and continuously optimise them based on real-time statistics. With the CPC or CPT model, you always have full control over the placement, performance, and costs of your ads.

Startpage teaser

With a startpage teaser, you can unerringly reach your desired target group in our XING network and grab their attention. Because you decide who will see your teaser on our home page. You also make the final decision on the look of the teaser. Our tip: Avoid excessive advertising and clearly highlight the added value of your event for our members. We will show your teaser on the XING home page for one week – always Monday through Sunday.


Send a direct message to the mailbox of your desired attendees to draw their attention to your event. You decide when we send your mailing. You also define the criteria for your target group, for example their field of work, industry, job title, or company size. Our members want to receive relevant event recommendations without advertising features. To guarantee this, we embed your text in our mailing design and also support you in its tonality.

Additional features that you can use for your entire event promotion

Event page visitors

Attract more visitors to your event page and get profile information with our advertising formats

Invitation functionality

Invite visitors of your event page to your event once more with a personalised message

Attendee engagement

Send previous attendees a personalised invitation to your new event

Event updates

Provide event page visitors with news about your event directly on the XING home page

Share functionality

Benefit from site visitors actively sharing your event and attendees automatically sharing their event attendance


Use the ViralTickets bonus system and generate new attendees via active recommendations


Add more people to participate in your event as contributors and share tasks

Not sure which advertising format is right for you? We will be happy to advise you and put together your individual promotion package. Just precisely matched to your requirements.


XING Events logo download

Download our logo kit

Grab a zip packed with our logo.